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Fiscal Impact Statement for Measure C

Should the proposed ordinance be approved by the voters, it would result in an annual estimated tax revenue to the County of approximately $700,000. The proposed tax will begin on January 1, 2023, and will remain in place until changed by voters. Actual taxes collected may vary from year to year depending upon economic conditions or behavior changes in the use of single-use cups.

The proposed ordinance would require retailers in the unincorporated area to remit to the County $.125 (twelve and a half cents) out of the current $.25 (twenty-five cent) charge that is collected when a retailer sells or provides beverages in a single-use disposable cup. This twelve and a half cents will now be collected as a tax and will be placed in the County General Fund available to be spent on public services.

Auditor-Controller/Treasurer-Tax Collector
County of Santa Cruz